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Actress Eva Longoria to be a new face of Bebe Sport |
 Eva Lomgoria has been chosen to be the first face of Bebe Sport, active apparel brand of Bebe Stores. Actress will appear in the Spring/Summer 2007 campaign, photographed by Greg Kadel. The ads with Longoria are due to debut in national and regional magazines, outdoor advertising and direct mail in March.
“To have Bebe select me as the first face ever to ignite the Bebe Sport line around the world is a wonderful honor!” Longoria stated. ”In college, I was an aerobics instructor and a cheerleader – I lived in active lifestyle. It was always a challenge to find something really cool and functional, so when I found Bebe Sport, I became a big fan. I thought, finally – stylish, sexy workoutwear that's functional. Now there's such a blur between activewear and workoutwear. What you wear to the gym, you can wear to Starbucks. I think Bebe Sport does a good job in representing both lifestyles” – Eva added.
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Wilmer Valderrama to launch his own fashion label |
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Former That 70s Show actor Wilmer Valderrama has announced that he wants to launch his own fashion label this year. Young star is planning to aim young men’s fashion market and wants to create men’s clothing label, that will be called Calavena.
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Burberry to move production to China |
 The Burberry company has announced last year their plans to close its Treorchy plant in south Wales, with the loss of 300 jobs. The company decided to make their clothes more cheaply in China.
Now Burberry board members, including Burberry Chairman John Peace and chief executive Angela Ahrendts will be questioned as part of an inquiry to address how globalisation is affecting the Welsh economy. Fashion label executives will be asked to explain to a parliamentary committee the financial justification for the moving the production to China.
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Super skinny models banned from fashion shows in Italy |
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Italy’s government and fashion industry have decided to keep models who are size zero off the catwalk, by requiring women to show proof of their good health and agreed not to hire models younger than 16.
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Diddy in trouble for using fur in clothes by his fashion label |
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The Humane Society of the United States (HSUS) tested the fur on a Sean John Hooded Snorkel Jacket made by rapper’s clothing line Sean "Diddy" Combs and stated that a jacket advertised on Macys.com as having an "imitation rabbit fur collar" and "faux fur" was actually made from a certain species of dog called “raccoon dog.”
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Results 43 - 48 of 48 |
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