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Actress Eva Longoria to be a new face of Bebe Sport |
 Eva Lomgoria has been chosen to be the first face of Bebe Sport, active apparel brand of Bebe Stores. Actress will appear in the Spring/Summer 2007 campaign, photographed by Greg Kadel. The ads with Longoria are due to debut in national and regional magazines, outdoor advertising and direct mail in March.
“To have Bebe select me as the first face ever to ignite the Bebe Sport line around the world is a wonderful honor!” Longoria stated. ”In college, I was an aerobics instructor and a cheerleader – I lived in active lifestyle. It was always a challenge to find something really cool and functional, so when I found Bebe Sport, I became a big fan. I thought, finally – stylish, sexy workoutwear that's functional. Now there's such a blur between activewear and workoutwear. What you wear to the gym, you can wear to Starbucks. I think Bebe Sport does a good job in representing both lifestyles” – Eva added.
"The campaign is integral to our growth strategy for Bebe Sport," founder and chairman of Bebe, Manny Mashouf said. “We love Eva because she is an authentic embodiment of the spirit of Bebe Sport… sexy, smart, independent and fit.” “Eva is the real deal!” - Mr. Mashouf continued. “Aside from her great talent and charisma, she is beautiful, with an amazing eye for fashion, who personifies the Bebe Sport lifestyle that women aspire to.”
Eva Longoria isn’t the first celebrity to appear in Bebe adds, Mischa Barton starred in the company's 2006 campaign. Bebe brand presently operates 258 stores, of which 48 are Bebe Sport, located in the United States, Puerto Rico and Canada. Bebe also has an online store at www.bebe.com.
Desperate Housewives star also holds model contracts with L’Oreal and Hanes, New York & Co. Eva Longoria, who can often be found on "Best Dressed" lists has also recently opened Harrods winter sale in London.
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