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“Lost” actor Josh Holloway to be a new face of Davidoff Cool Water |
Davidoff’s Cool Water fragrance will be fronted by “Lost” actor Josh Holloway. “I love Cool Water because it is simple, powerful and timeless," said the actor, who will model in a new campaign. “To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with is masculinity.”
 Josh Holloway will be the new face of Davidoff Cool Water worldwide, outside of North America. The first TV commercial and print ad for the fragrance featuring the “Lost” star will appear In July 2007.
“Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988. Josh Holloway has a strong, authentic, cool personality, but also an intimate relationship with the water. As an icon of masculinity and powerful character, he truly embodies the values of Davidoff Cool Water. Both share authenticity and originality, both are the first and the best and in this sense are unique,” said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.
Josh Holloway is an American actor best known for his role as James “Sawyer” Ford on Emmy award-winning show “Lost”. The 37-year-old Holloway is featured in the interview in the March issue of Elle Magazine, where he is confirming his playboy personality. The actor has been married to Yessica Kumala, 29, since 2004 but in the interview he says he’s attracted to older women.
”I’ve fantasized about Barbra Streisand,” Holloway told Elle. “And I saw Sophia Loren at a restaurant a couple years ago and I thought, Wow, I’d still go there,” he added.
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