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Beyonce to be the face of Armani’s perfume, Emporio Armani Diamonds |
 Beyonce Knowles is set to be the face - and voice - of Giorgio Armani’s new perfume, Emporio Armani Diamonds. The singer will not only appear in ads for the new fragrance, but will also lend her voice to a TV advertising campaign. The new perfume will be out in September.
“They have known each other for seven years, and Armani feels Beyonce represents the glamour and glitz of the fragrance,” a source told the New York Post.
“There is no one today who transcends music, film and fashion in the way that Beyonce does. There really was only one choice,” Giorgio Armani told WWD.
“Beyonce is pure sensuality,” the designer continued. “She has that ability to mix it up: young and sexy or elegant and sophisticated, but always with incredible charisma and magnetism.”
Beyonce Knowles has previously promoted beauty products such as Tommy Hilfiger’s True Star fragrance, Feria hair care and L’Oreal Paris’ Studio Line.
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