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Actress Drew Barrymore is the new face of CoverGirl cosmetics |
Hollywood actress and producer Drew Barrymore has just signed to be the new face of CoverGirl and will also help produce the television campaign by taking on the role of co-creative director for the advertising commercial to debut in January 2008.
 “I am honored to be associated with a brand that has been at the forefront of their industry for almost 50 years,” said Barrymore. “CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but also as a co-creative director of my first TV commercial is truly amazing.”
“I love being involved creatively in everything I do. I am not passive,” Drew Barrymore told WWD at an LA press conference. “Whether I am filming a documentary or working on a makeup campaign or producing movies, it is all a venue for me to express my creativity.”
“Drew is a wonderful addition to the CoverGirl family and her role - both in front of the camera and behind the scenes as co-creative director - is new and different for the cosmetics industry,” said Esi Eggleston Bracey, Vice President and General Manager of CoverGirl cosmetics.
“We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign.”
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