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Actress Rachel Bilson to design junior sportswear line for DKNY |
 American actress, Rachel Bilson, is collaborating with DKNY Jeans to launch her own junior sportswear line called Edie Rose. She will also star in the advertising campaign for the range.
Rachel Bilson, who has become one of Hollywood’s best dressed young stars in the last few years and is the muse to US designer Zac Posen, first contacted DKNY Jeans to express an interest in working with them. “This is something that I have been interested in doing for such a long time,” Bilson told WWD. “I was just waiting for the perfect opportunity for it to be done right.”
The collection will include 15 pieces when it launches in September, including button-down tops, sweaters, jackets, tees, dresses, and dark wash jeans in a black, white, and yellow color palette. The entire line will wholesale between $19.50 and $49.50 per piece.
Actress named the line for her grandmother Edie, and Rose, a close family friend, because she didn’t want to use her own name: “I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”
Rachel Bilson seems dedicated to become seriously involved in the fashion industry: “This line is my main focus right now,” she said. “I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”
“Our customer has a real emotional connection with Rachel, and she’s always on the best-dressed lists, so it seemed like such a win-win for us,” said Kevin Monogue, president of DKNY Jeans. “Rachel has real personal style and she is very involved in every step. You can really see that in the collection,” she added.
Rachel Bilson, who is best known for her leading role in “The O.C.” joins other celebrities who are entering the fashion industry, including singer Avril Lavigne, who signed a deal with Kohl’s and new mom Nicole Richie, who is planning to do a maternity collection and a costume jewelry line.
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Celebrity Fashion