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Actress Eva Mendes to be the new face of Calvin Klein underwear |
Eva Mendes, who has been named as the face for Calvin Klein’s fragrance some time ago, will also front the new ad campaign for Calvin Klein underwear which begins this autumn. The campaign featuring the 34-year-old sexy actress will also include the launch of its new Seductive Comfort range for women with fuller figures and generous bust lines.
 “We are thrilled to have Eva Mendes as the face of Calvin Klein Underwear and Seductive Comfort, our latest and exciting product launch,” said Bob Mazzoli, chief creative officer of Calvin Klein Underwear. “Seductive Comfort is our new collection of bras which offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort. Eva’s universal appeal will enable us to communicate this new launch to our worldwide audience,” he added.
“The company has such an incredible creative legacy. I’m honoured to be associated with such an iconic, world-class brand like Calvin Klein Underwear,” Eva Mendes commented on her new role.
The actress will follow in the footsteps of model Natalia Vodianova who was previously the face of Calvin Klein Underwear in 2007.
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Celebrity Fashion