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Singer Mariah Carey becomes face of Pinko fashion house |
Mariah Carey has been chosen to be a new face of Italian fashion house Pinko. The singer will appear at the campaign’s launch and a cocktail party at Pinko’s Knightsbridge store in London on Thursday. Previous faces of Pinko include supermodels Elle Macpherson, Eva Herzigova and Naomi Campbell.
 “All our campaigns feature famously beautiful women, but this time we wanted not only a beautiful woman, but a musical artist, because music is the greatest channel of communication, it reaches across the generations, perfectly reflecting the Pinko brand’s goal: to design clothes for women of all ages,” Pietro Negra, Pinko’s president and founder, said in a statement.
“I’m really flattered to have been asked to be the new face of Pinko. I first discovered this spectacular fashion house while working in Italy, in my favorite place in the world, the Isle of Capri, while recording my latest CD ‘The Emancipation of Mimi’,” Mariah Carey has said. “I immediately became a huge fan of the brand, and I bought almost everything in the store. So as you can imagine, when I was approached about doing the Pinko campaign I was beyond excited. The clothes are so stylish and fun, and I’m really looking forward to our new venture together,” she added.
The Pinko campaign featuring Carey was shot by fashion photographer Michelangelo Di Battista and art directed by Giovanni Bianco. The campaign launches in London and will be seen throughout Pinko’s 750 stores all over the world.
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Celebrity Fashion